1

Factors Driving Consumers’ Online Brand Engagement on Social Media: A COBRA Model Approach in Ho Chi Minh City

HUIT

Lê Thị Thanh Hà

2025-2026

In process

2

Examining the Combined Effects of Technology Application and Digital Transformation Readiness on the Job Performance of Lecturers at Multidisciplinary Public Universities in Ho Chi Minh City

HUIT

Nguyễn Văn Khả

2025-2026

In process

3

Factors Influencing Brand Loyalty toward Processed Food Enterprises in Ho Chi Minh City

HUIT

Đoàn Văn Trai

2025-2026

In process

4

The Impact of Artificial Intelligence (AI) Adoption on Job Performance of Lecturers at Public Universities in Ho Chi Minh City

HUIT

Nguyễn Thị Bích Thủy

2025-2026

In process

5

The Relationship between Green Consumption Values and Quality of Life: The Mediating Role of Environmentally Friendly Purchasing Behavior among Consumers in Ho Chi Minh City

HUIT

Võ Thị Hương Giang

2025-2026

In process

6

The Relationship between Entrepreneurship Education, Opportunity Recognition, and Entrepreneurial Intention among University Students in Ho Chi Minh City: The Moderating Role of Career Indecision

HUIT

Trần Tuấn Anh

2025-2026

In process

7

Factors Influencing the Intention to Adopt Artificial Intelligence (AI) in Business Operations of Agricultural Enterprises in Ho Chi Minh City

HUIT

Nguyễn Hải Quang

2025-2026

In process

8

The Impact of Smartphone Addiction on Online Shopping Addiction among Generation Z in Ho Chi Minh City

HUIT

Bùi Thị Phương Linh

2025-2026

In process

9

Customer Experience in the Adoption of Virtual Technology in Retail: Antecedents and Outcomes in the Vietnamese Context

HUIT

Võ Kim Nhạn

2025-2026

In process

10

The Impact of Top Management’s CSR Perception on Business Success of SMEs in Ho Chi Minh City

HUIT

Nguyễn Thị Minh Phương

2025-2026

In process

11

Technological Factors Influencing Communication Quality at Ho Chi Minh City University of Industry and Trade

HUIT

Nguyễn Văn Khả

2024-2025

Completed

Very good

12

The Impact of Green Human Resource Management and Green Entrepreneurial Orientation on Sustainable Performance: Evidence from Food Manufacturing Enterprises in Ho Chi Minh City

HUIT

Nguyễn Văn Ít

2024-2025

Completed

Very good

13

Factors Influencing the Quality of Internship Programs in Business Administration: A Case Study at Ho Chi Minh City University of Food Industry

HUIT

Trần Thị Ngọc Lan

2024-2025

Completed

Good

14

The Impact of Corporate Social Responsibility and Green Marketing Strategy on Business Performance: The Moderating Role of the Balanced Scorecard in Food Enterprises in Ho Chi Minh City

HUIT

Nguyễn Văn Ít

2024-2025

Completed

Very good

15

The Moderating Role of University Brand in the Relationship between Teaching Programs, Learning Emotions, and Switching Intention: A Case Study at Ho Chi Minh City University of Food Industry

HUIT

Bùi Hoàng Ngọc

2024-2025

Completed

Very good

16

Managing Community Participation in Rural Transport Infrastructure Development in the Southeast Region of Vietnam

HUIT

Nguyễn Xuân Quyết

2024-2025

Completed

Good