Ho Chi Minh City University of Industry and Trade

Faculty of Business Administration

STUDENT PROJECTS

No.

Research Topic

Level

Principal Investigator

Advisers

Year

Status

Results

1

Factors Influencing Green Transportation Participation Behavior among University Students in Ho Chi Minh City

HUIT

Lê Trúc Anh

Dương Thị Hồng Vân

2025

In process

 

2

The Effects of Transparency and Fairness on Students’ Intention to Use AI for Learning Support in Ho Chi Minh City: The Mediating Role of Trust in AI

HUIT

Vũ Thị Phương Ánh

Nguyễn Trí Thông

2025

In process

 

3

The Impact of Corporate Social Responsibility and Green Consumption Trends on Consumer Loyalty among Young Consumers in Ho Chi Minh City

HUIT

Nguyễn Quỳnh Giang

Nguyễn Thị Minh Phương

2025

In process

 

4

The Impact of FOMO on TikTok Shop on Impulsive Buying Behavior among Young Consumers in Ho Chi Minh City

HUIT

Trương Thị Diệu Linh

Quách Tố Trinh

2025

In process

 

5

Factors Influencing Customer Experience in the Adoption of Virtual Technology in the Retail Sector in Ho Chi Minh City

HUIT

Bùi Thị Ngọc Ánh

Võ Kim Nhạn
Nguyễn Xuân Quyết

2025

In process

 

6

Attitudes, Trust, and Intention to Use Electronic Payment Systems among Online Consumers in Ho Chi Minh City

HUIT

Trần Thị Thảo Nguyên

Lê Thị Ngọc

2025

In process

 

7

The Impact of Green Logistics on Satisfaction and Loyalty among Young Consumers in Ho Chi Minh City in Online Shopping

HUIT

Nguyễn Thị Cẩm Nhung

Trần Tuấn Anh

2025

In process

 

8

The Impact of KOCs on TikTok and Attitude on Gen Z’s Intention to Purchase Cosmetics in Ho Chi Minh City

HUIT

Trần Võ Thùy Phương

Nguyễn Trí Thông

2025

In process

 

9

The Impact of Virtual Lifestyle Behavior on the Personal Finance of Young People in Ho Chi Minh City

HUIT

Nguyễn Võ Thuỳ Trang

Nguyễn Duy Tâm

2025

In process

 

10

Examining the Mediating Role of Entrepreneurial Motivation in the Relationship between Entrepreneurship Education and Entrepreneurial Intention among University Students in Ho Chi Minh City

HUIT

Nguyễn Việt Hoàng Vỹ

Trần Tuấn Anh

2025

In process

 

11

The Impact of Smartphone Addiction on the Happiness of Generation Z in Ho Chi Minh City

HUIT

Phạm Nguyễn Hà Linh

Bùi Thị Phương Linh

2025

In process

 

12

Factors Influencing Gen Z’s Purchase Intention during “Double Day” Flash Sale Events in Ho Chi Minh City

HUIT

Phan Anh Thơ

Dương Thị Hồng Vân

2025

In process

 

13

Factors Influencing Public University Students’ Intention to Work for Foreign Direct Investment (FDI) Enterprises in Ho Chi Minh City

HUIT

Tạ Huỳnh Khang

Dương Thị Hồng Vân
Nguyễn Thụy Cẩm Hương

2025

In process

 

14

The Impact of Consumption Values on Green Purchasing Behavior among Young Consumers in Ho Chi Minh City

HUIT

Nguyễn Phước Nhật Minh

Võ Thị Hương Giang

2025

In process

 

15

The Influence of KOL Characteristics on TikTok on Young Consumers’ Intention to Purchase Green Food in Ho Chi Minh City

HUIT

Nguyễn Công Anh Đức

Phạm Thị Thanh Huyền

2025

In process

 

16

Examining the Impact of Social Media Communication on the Financial Market Behavior of Vietnamese Youth

HUIT

Nguyễn Đức Hùng

Nguyễn Trí Thông

2024

Completed

Good

17

A Linkage Model for Developing a Dried Coconut Raw Material Supply Chain for Export in Ben Tre: The Case of Luong Quoi Coconut Processing Company

HUIT

Lê Thị Linh Đang

Ngô Văn Thạo

2024

Completed

Good

18

The Impact of Digital Transformation and Institutional Quality on Foreign Direct Investment in Vietnam

HUIT

Võ Thị Kim Thư

Bùi Hoàng Ngọc
Nguyễn Lương Ngân

2024

Completed

Excellent

19

Factors Influencing the Attractiveness of Hoi An Ancient Town as a Destination for Generation Z Tourists

HUIT

Từ Thị Thu Thảo

Vũ Mạnh Cường

2024

Completed

Good

20

Factors Influencing Voluntary Blood Donation Decisions among Financially Autonomous Public University Students in Ho Chi Minh City

HUIT

Đoàn Tuân

Trần Tuấn Anh

2024

Completed

Good

21

Factors Influencing the Learning Effectiveness of Students at Financially Autonomous Public Universities

HUIT

Lê Văn Tài

Nguyễn Trí Thông

2024

Completed

Good

22

Factors Influencing Fast Fashion Consumption Behavior among Young Consumers in Ho Chi Minh City

HUIT

Lâm Gia Khang

Nguyễn Duy Tâm

2024

Completed

Good

23

Examining Factors Influencing Beverage Consumption Decisions at Katinat and Phuc Long Coffee Chain Stores in Ho Chi Minh City

HUIT

Mông Tăng Khương

Phạm Thị Lê Hoa

2024

Completed

Fairly Good

24

The Impact of Influencers on Gen Z’s Purchase Decisions in the Food and Beverage Service Sector in Ho Chi Minh City

HUIT

Nguyễn Thái Khoa

Lê Thị Thanh Hà

2023

Completed

Good

25

Gen Z and Employment Opportunities after COVID-19: A Case Study in Ho Chi Minh City

HUIT

Nguyễn Ngọc Mai Thy

Trần Tuấn Anh

2023

Completed

Good

26

Gen Z and Peer Pressure

HUIT

Mai Thị Nguyệt Hồng

Trần Tuấn Anh

2023

Completed

Good

27

Factors Influencing Students’ Intention to Work for International Freight Forwarding Enterprises: A Case Study at Ho Chi Minh City University of Food Industry

HUIT

Phạm Thị Sang Trang

Nguyễn Xuân Quyết

2023

Completed

Good

28

Factors Influencing Consumer Satisfaction with Service Quality when Using the Lalamove Delivery Application: A Case Study in Ho Chi Minh City

HUIT

 Lê Hoài Trương

Võ Thị Hương Giang

2023

Completed

Good

29

Factors Influencing the Development of Riverside Tourism in the Mekong Delta: A Study in Can Tho City

HUIT

Nguyễn Thị Ngọc Tuyết

Dương Thị Hồng Vân

2023

Completed

Good

30

Logistics Factors Affecting Gen Z’s Online Purchase Decisions

HUIT

Trương Thị Như Ý

Lê Thị Thanh Hà

2023

Completed

Good